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    Columbia Campus
   
 
  Feb 11, 2025
 
2009-2010 Undergraduate Studies Bulletin 
  
2009-2010 Undergraduate Studies Bulletin [Archived Catalog]

MKTG 460 - Product Management

Credits: 3
The primary tasks involved in new product development and mature product management, including sales forecasting, competitive analysis, pricing, brand equity management, marketing information systems management, and monitoring customer satisfaction.

Prerequisites
MKTG 350